Get Current Customers to Spend More
These activities are important for the long-term, so test at least a few during customer validation. Then you try to sell them more product, upgrade their service or extend their contracts.

These activities are important for the long-term, so test at least a few during customer validation. Then you try to sell them more product, upgrade their service or extend their contracts.
- Some of the basic approaches:
- Cross-selling programs.
- Next-selling programs.
- Unbundling.
- Up-selling programs
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