SWOT analysis is a tool means auditing an organization. SWOT analysis tools is the first stage of planning . SWOT analysis tool is stands for strengths, weaknesses, opportunities, and threats. In SWOT analysis tool weaknesses are internal factors. SWOT analysis are helps marketers to focus on key issues.

A strength could be:
A weakness could be:
A strength could be:
- Location of your business.
- Any other aspect of your business
- Your specialist marketing expertise.
A weakness could be:
- Lack of marketing expertise
- Poor quality goods or services.
- Damaged reputation.
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