The collected data aids business decision making. The purpose of market research is to gather data on customers and potential customers.
The purpose of this was to establish what students really needed from a bank. Before engaging on external market research. It did this to ensure the business was fully aware of all the relevant issues. In this way it could offer appropriate products.
The purpose of this was to establish what students really needed from a bank. Before engaging on external market research. It did this to ensure the business was fully aware of all the relevant issues. In this way it could offer appropriate products.
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